The 'business method of Content Provider entrusted Citra the Operator'

Jakarta - VP Marketing & CRM Telkomsel Erik Meijer said, as the operator of various steps was carried out to control the business method from content provider. Starting from when appointing the rule that was strict to co-operate, clear advertisement communication, to the use keyword that the uniform. "Especially for the customer that the difficulty stopped, Telkomsel will ask for direct to content provider to stop him if indeed had the request from the customer."

All that was carried out so that the customer is not disappointed, because that was entrusted was the operator's image, he said during discussions about the Premium SMS in the Restaurant of Bebek Bali, Jakarta, on Tuesday (5/9/2006).

Still according to Erik, his obscene language the service image smsed Premium uptil now in the eyes of the community not be free from was not held by him ethics did business by content provider. Demonstrated, although the operator applied the advertising communication rule with required the inclusion "UNREG" words, but that still was deceived by content provider by showing him in the small measurement.

"This would clear his intention trapped, not to mention the quiz service smsed that must him did not have a customer nature became subscribing." Matters like this that finally had damaged the industry, he explained.

Now GM VAS & Product Development XL, Suanta P Bukit said before co-operating with content provider, the operator before carried out the process of the screening.
"If being not in accordance with the provisions, the blockading action will be carried out by the operator," he said. In being in partnership with content provider then, he continued, the operator not the origin chose.

"Must clear from the side revenue that was given and content that did not leave the rule, ethics, as well as the standards in the community," he stated. (rou)

The source: Achmad Rouzni Noor Ii - detikinet